North Shore Brew:
Crafting the Essence of Summer Hikes
Making it stand out
My inaugural venture into product design culminated in the creation of a beer can label that embodies the spirit of the North Shore and Eagle Mountain. This design, inspired by the region's popular blueberry hikes, was a labor of love, crafted through countless hours of meticulous work.
Project Reflection and Impact
Reflection: The process, from initial concept to final execution, was an enlightening journey that reinforced the importance of integrating brand identity with local culture and natural beauty. It underscored the value of meticulous design and strategic branding in creating a product that stands out in the competitive beverage market.
Impact: Since its launch, the Eagle Mountain Blueberry Ale has seen a remarkable response from customers, with increased sales and brand recognition. The label's distinct appearance and the story it tells have resonated with locals and visitors alike, making it a standout product in our lineup.
Future Directions: This project has set a new standard for our product designs and has sparked plans for future brews to feature similar locally inspired themes, continuing to connect our brand with the community and the unique landscape of our region.
Local Focused and Advertised
After earning my degree in marketing, I dedicated time to study which labels are most effective in capturing consumers' attention both on store shelves and within our establishment. My research guided the color scheme selection for this beer label, ensuring it stands out and attracts customers. Additionally, I spearheaded the content creation, capturing compelling photos that highlight the new design’s appeal and further engage our audience
Inspiration: Drawing from the serene beauty and the rustic charm of Eagle Mountain, the design features elements reminiscent of its lush blueberry trails.
Creation: Every aspect of the label was designed from scratch, ensuring that the final product resonated with the essence of outdoor adventure and local flavor that the North Shore is known for.
Adaptation: The design was then skillfully reformatted to suit various marketing materials, including table top cards, crowler labels, hanging signs, and digital formats for the brewery’s website.
